In Bollywood, there is no public record for official figures of transactions but a Star's Market Value can be established on Movie successes and endorsement standings.
When SHAH RUKH KHAN was on his Peak after succeses of 'DDLJ', 'Dil to Pagal hai' and 'Kuchh Kuchh hota hai' (Before arrival of Hrithik, AT that time Salman and Aamir were professionally considered below SRK) media reports started to come that Shah Rukh has now started to take 2-3 crores per film. This was shocking for Indian Public because in early Nineties people believed that overall budget of a good movie is around 3-5 crore max. But by the end of 2000 things were changed and Overseas Markets were giving Unimaginable profits. Shah Rukh Khan was hugely popular in Overseas markets (Specially US, Canada and UK) and his films were back to back smash hits there making him worth of few crores for a film. Few years Later only AKSHAY KUMAR would emerge as a top selling brand in International Markets...
Then came Phenomenon HRITHIK ROSHAN whose first movie 'Kaho na Pyaar Hai' was a smash hit in Indian and International markets, followed by Kabhie Khushi Kahie Gham by NRI Favorite Karan Johar and the results were same.... By the start of this decade, It was No secret that indeed bollywood film actors are now earning in crores... Bollywood was never same again after that and Top heroines also entered the 1 crore league per film....
AKSHAY KUMAR joined the Crore Race soon and he came with a new strategy. Akshay Kumar was among the first to take overseas rights of the movie as his pre-condition of signing. Markets were high and more huge money was pouring into the business. Even actors' Part Time work (Advertising and Product Endorsement) was paying them more than what they used to get per film just a few years back!
Then Another Revolution came in the form of TV Anchoring by noted bollywood actors. AMITABH BACHCHAN set the TRPs high with his prime time star plus tv show 'Koun Banega Crorepati' and no matter how many people became crorepati, It was sure that Amitabh definitely became a millionaire with this show and was getting several crores for his one season of the show...Small screen had also become Part of the Game now...
AAMIR KHAN raised many eyebrows in 2006 when it was leaked in media that the actor has returned 2 crore rupees to Yash Raj Films because their Movie 'Fanaa' was not released in Gujarat state. This made everyone wonder if Aamir returned 2 crore for film's no show in Gujarat then how many crores he must have got for the movie?
Today if we try to list the most expensive bollywood celebrity actor or Top paid Bollywood celebrity actor, we not only think about what they are charging their producers per movie. Because today bollywood celebrities are earning much more in Brand endorsements and TV Shows. SALMAN KHAN said to have been paid 90 crores for the first season of his popular TV Show 'Dus Ka Dum'. And most recently in Bigg Boss Season 3 Amitabh clicked the deal in Many crores.
Considering all these factors in Mind (TV Show earnings, Brand endorsements, Movies overseas rights etc.) We think following is the List of Top paid, most expensive and richest Bollywood Actors : -
1) Shah Rukh Khan AND Aamir Khan - Apart from charging 5-10 crore per movie, Both are endoresing Biggest Brands and Products on small screen.
2) Akshay Kumar - Akshay Kumar has become a craze in overseas Markets but recent flops Tashan, Chandni Chowk to China and Blue have broken his string of back to back hits which took him to # 1 spot 2 years back.
3) Salman khan - Salman's Market value dosen't change much despite one or two flops here and there Because he has huge fan following, Big Brands in endorsements and his current money making trump card - 'Dus ka Dum'
4) Amitabh Bachchan - Amitabh Bachchan is still active in Movies but he is making the most from small screen. He is no. 1 in doing the most number of brand endorsements and got the anchoring deal in Most successful realty show Bigg Boss.
5) Hrithik Roshan - Hrithik Roshan remains amoung the leage of Top 5 most expensive actors of Bollywood. He is also promoting some of the biggest Brands in all segments.
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